B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- zero click search rate for Google searches (2025)
Approximately 65% of searches now end without a click, compared to 56% in 2024.
- Value is stated as an approximation (~65%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redeagle.tech
Primary
Tier C
https://redeagle.tech/services/seo ↗
Source Article
Professional SEO Services UK | AI & GEO Optimisation (2026)
SEO that actually works for UK businesses - and keeps working
The customers you want, finding you in search and in the AI answers they increasingly trust - from a consultancy that engineers results, not just reports them.
SEO you can actually trust
You've probably been here before. An agency promise…
Original Research
redeagle.tech
· Original study ↗
Methodology
Zero-click rate; 2024 baseline of 56% also cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 50% | |
| 2024 | 60% | +20.0% |
| 2024-2025 | 60% | 0% |
| 2025 (current) | 65% | +8.3% |
| 2026 | 58% | -10.8% |
| 2026 | 64.82% | +11.8% |
| 2026 | 58.5% | -9.8% |
| 2026 | 68% | +16.2% |
| Q1 2026 | 68.01% | +0.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches: 65% zero click search rate. Source: redeagle.tech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-65-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-65-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- zero click search rate for Google searches<br><small>Source: redeagle.tech (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-65-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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