B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.73x
4.73x -- roas for Zager Guitars Google Ads (2025-04)
Zager Guitars' Google Ads conversion value-to-cost ratio (ROAS) improved to 4.73 between January and April 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.73x
Unit
Ratio
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iClick Advertising
Primary
Tier C
https://iclickadvertising.com/blog/ecommerce-ppc-guide ↗
Source Article
eCommerce PPC Marketing: A Complete Guide
Learn how online stores use paid ads to turn clicks into sales. This eCommerce PPC beginner guide explains every step from setup to scaling, so you can run campaigns that actually make money.
What Is PPC (Pay-Per-Click)?
PPC stands for Pay-Per-Click. It is a type of online advertising where you pay …
Original Research
iClick Advertising
· Original study ↗
Methodology
Agency-reported client campaign ROAS.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zager Guitars Google Ads: 4.73x roas. Source: iClick Advertising (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zager-google-ads-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zager-google-ads-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.73x</strong> -- roas for Zager Guitars Google Ads<br><small>Source: iClick Advertising (2025-04) · <a href="https://lighthousedata.io/data/zager-google-ads-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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