B
Evidence Grade B
Graded
under review
Safe to Cite
Current
47%
47% -- ad recall lift for YouTube TV targeting (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier B
https://asento.dk/blog/youtube-maalretter-tvet/ ↗
Source Article
YouTube målretter Tv'et | Tag fuldt udbytte af den store skærm
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos Lab Experiment study on targeted YouTube TV advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube TV targeting: 47% ad recall lift. Source: Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-tv-ad-recall-lift-47
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-tv-ad-recall-lift-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ad recall lift for YouTube TV targeting<br><small>Source: Ipsos (2026) · <a href="https://lighthousedata.io/data/youtube-tv-ad-recall-lift-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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