B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- ad recall lift for Sky Media sustainability ad campaigns (2023)
Sustainability-led campaigns increased recall by as much as 12%.
- Up to 12% ('by as much as 12%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
5,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/3-in-5-say-sustainability-messaging-in-advertising-influen… ↗
Source Article
3 in 5 say sustainability messaging in advertising influences brand choice - Savanta
Sustainability-led campaigns were found to be more effective across the board and increased areas such as recall by as much as 12%.
We recently conducted research for Sky Media, as part of the 2023 Sky Zero Footprint Fund, which revealed sustainability messaging in advertising has a significant infl…
Original Research
Savanta
· Original study ↗
Methodology
Study of 52 campaigns across seven categories; qualitative interviews, focus groups, and surveys of Sky participants in the UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky Media sustainability ad campaigns: 12% ad recall lift. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-ads-recall-lift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sustainability-ads-recall-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- ad recall lift for Sky Media sustainability ad campaigns<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/sustainability-ads-recall-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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