B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11
11 -- ad recall lift for Gatorade Philippines (2025)
Gatorade Philippines' World Cup Lionel Messi Reels campaign generated an 11.1-point ad recall lift among Gen Z audiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://insights.topkee.com.sg/dynamic/facebook-multi-format-ad-strategies ↗
Source Article
Master Multi-Format Facebook Ads to Boost Conversions | Topkee
Singapore
A recent study commissioned by Meta from The Linux Foundation Research reveals a sea change in how enterprises are leveraging AI. With 89% of AI-adopting organizations using open source models like Llama, the economic impact is profound. It's not just about cost savings, it's about democra…
Original Research
Meta
· Original study ↗
Methodology
World Cup Messi Reels campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gatorade Philippines: 11 ad recall lift. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gatorade-ph-reels-recall-lift
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<blockquote cite="https://lighthousedata.io/data/gatorade-ph-reels-recall-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- ad recall lift for Gatorade Philippines<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/gatorade-ph-reels-recall-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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