B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- advertising reach for YouTube (Poland) (2024)
YouTube has an advertising reach of 72% of the population in Poland.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius, PBI, IAB Polska
Primary
Tier A
https://www.agencjawhites.pl/blog/najwazniejsze-wnioski-z-raportu-social-media-2024-od-gemius-pbi-i-… ↗
Source Article
Najważniejsze wnioski z raportu Social Media 2024 od Gemius PBI i IAB
Z radością przedstawiamy drugą edycję raportu „Social Media” przygotowanego przez Gemius we współpracy z Polskimi Badaniami Internetu oraz IAB Polska. Raport opiera się na danych z badania rynku reklamowego gemiusAdReal oraz cross-mediowego badania Mediapanel. Zawiera szczegółową analizę użytkownikó…
Original Research
Gemius, PBI, IAB Polska
· Original study ↗
Methodology
gemiusAdReal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube (Poland): 72% advertising reach. Source: Gemius, PBI, IAB Polska (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ad-reach-poland-2024
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<blockquote cite="https://lighthousedata.io/data/youtube-ad-reach-poland-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- advertising reach for YouTube (Poland)<br><small>Source: Gemius, PBI, IAB Polska (2024) · <a href="https://lighthousedata.io/data/youtube-ad-reach-poland-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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