B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000,000
100,000,000 -- advertising reach for HomeAway (2010)
HomeAway planned to reach more than 100 million people with its marketing campaign launched during the Super Bowl XLIV broadcast.
- Target/expected reach projected by CEO Brian Sharples ('more than 100 million people')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
100,000,000
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HomeAway
Primary
Tier A
http://www.nysportsjournalism.com/homeaway-super10209/2009/10/21/homeaway-will-play-with-the-big-boy… ↗
Source Article
NYSportsJournalism.com - HomeAway Super - HomeAway Will Play With The Big Boys In Super Bowl XLIV Roster
Original Research
HomeAway
· Original study ↗
Methodology
Company statement on expected Super Bowl XLIV broadcast reach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HomeAway: 100,000,000 advertising reach. Source: HomeAway (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homeaway-super-bowl-reach-100-million
HTML Embed
<blockquote cite="https://lighthousedata.io/data/homeaway-super-bowl-reach-100-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000,000</strong> -- advertising reach for HomeAway<br><small>Source: HomeAway (2010) · <a href="https://lighthousedata.io/data/homeaway-super-bowl-reach-100-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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