B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14,000,000
14,000,000 -- advertising reach for Aged Care Association 'The Domino Effect' campaign (2023)
Advertising for the campaign reached over 14 million New Zealanders over a two-month period.
- 14 million+ reach
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anthem
Primary
Tier B
https://www.anthem.co.nz/case-studies/aged-care-association-the-domino-effect/ ↗
Source Article
Aged Care Association: The Domino Effect
Original Research
Anthem
· Original study ↗
Methodology
Agency-reported advertising reach over two-month campaign period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aged Care Association 'The Domino Effect' campaign: 14,000,000 advertising reach. Source: Anthem (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/domino-effect-advertising-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/domino-effect-advertising-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14,000,000</strong> -- advertising reach for Aged Care Association 'The Domino Effect' campaign<br><small>Source: Anthem (2023) · <a href="https://lighthousedata.io/data/domino-effect-advertising-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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