B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.5%
0.5% -- ad click through rate for YouTube in-stream ads (2025)
Recent cross-industry benchmarks indicate that YouTube in-stream ads have a click-through rate of approximately 0.5%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier C
https://growthfolks.io/agencies/top-youtube-tiktok-ad-agencies/ ↗
Source Article
Top 10 YouTube & TikTok Ad Agencies to Watch in 2025 - Growth Folks
If you’re running campaigns on YouTube or TikTok, you already know it’s a different game than running ads on search or display.
The pace is faster, the content has to feel native, and creative fatigue kicks in before you’ve even had a chance to blink.
That’s why working with a specialized agency mak…
Original Research
Varos
· Original study ↗
Methodology
Cross-industry benchmarks per Varos
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
YouTube in-stream ads: 0.5% ad click through rate. Source: Varos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ad-ctr-benchmark
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<blockquote cite="https://lighthousedata.io/data/youtube-ad-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- ad click through rate for YouTube in-stream ads<br><small>Source: Varos (2025) · <a href="https://lighthousedata.io/data/youtube-ad-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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