B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.94%
0.94% -- ad click through rate for Snapchat ads (2024)
Snapchat ads have an average click-through rate of 0.94%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.94%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expert Market
Primary
Tier B
https://storylab.ai/why-snapchat-part-brand-marketing-mix/ ↗
Source Article
Why Snapchat Should Be Part of Your Brand’s Marketing Mix
Why Snapchat Should Be Part of Your Brand’s Marketing Mix
Snapchat offers unique features that can boost your brand’s visibility and engagement with younger audiences. As an app primarily used by Gen Z and millennials, it provides marketers with fresh opportunities.
Its creative tools, such as filte…
Original Research
Expert Market
· Original study ↗
Methodology
Source: Expert Market
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Snapchat ads: 0.94% ad click through rate. Source: Expert Market (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-ad-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/snapchat-ad-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.94%</strong> -- ad click through rate for Snapchat ads<br><small>Source: Expert Market (2024) · <a href="https://lighthousedata.io/data/snapchat-ad-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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