B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5%
5% -- revenue increase per one star rating increase for businesses on Yelp (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smargasy.com
Primary
Tier C
https://www.smargasy.com/how-can-a-negative-online-reputation-affect-you/ ↗
Source Article
Learn How Negative Online Reputation Can Affect An Individual
Your online reputation is more important than you might think. Research indicates that up to 91% of shoppers between the ages of 18 and 34 put a great deal of faith in online reviews when choosing a company. Moreover, businesses see a 5% to 9% increase in revenue for every one-star increase they get…
Original Research
smargasy.com
· Original study ↗
Methodology
Range 5-9%, midpoint used; original research not cited by name
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses on Yelp: 5% revenue increase per one star rating increase. Source: smargasy.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yelp-star-revenue-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yelp-star-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- revenue increase per one star rating increase for businesses on Yelp<br><small>Source: smargasy.com (2025) · <a href="https://lighthousedata.io/data/yelp-star-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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