B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- revenue increase per one star rating increase for hotels (2025)
A one-star increase in a hotel's average rating can lead to a 5–9% increase in revenue.
- Reported as a range: 5–9%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/online-reputation-management-for-hotels-all-you-need-to-know ↗
Source Article
21 Strategies for Reputation Management for Hotels That Drive Bookings
21 Strategies for Reputation Management for Hotels That Drive Bookings
Reputation management for hotels is crucial for establishing trust, attracting bookings, and maintaining competitiveness in today’s digital-first hospitality landscape. In this article, we share 21 proven strategies to help hotel…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Range 5–9% reported; midpoint 7% extracted.
Methodology documented
Segmentation
IndustryHospitality
Cite this stat
Plain Text
hotels: 5% revenue increase per one star rating increase. Source: mara-solutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-rating-increase-revenue-lift
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<blockquote cite="https://lighthousedata.io/data/hotel-rating-increase-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- revenue increase per one star rating increase for hotels<br><small>Source: mara-solutions.com (2025) · <a href="https://lighthousedata.io/data/hotel-rating-increase-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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