B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- conversion rate for YellowBird's podcast 'The Canary Report' (2026)
YellowBird's podcast 'The Canary Report' achieved an approximate 20% conversion rate of podcast guests into paying customers.
- The source text describes the figure as approximately 20% (~20%)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Fame
Primary
Tier B
https://www.fame.so/case-study/20-conversion-through-podcasting-yellowbirds-winning-strategy ↗
Source Article
20% Conversion Through Podcasting: YellowBird’s Winning Strategy | Fame
YellowBird, the technology company modernising the risk management and EHS space, partnered with Fame to launch The Canary Report: Safety & Risk Management, hosted by CEO Michael Zalle. The goal was to create a platform where industry leaders could discuss safety, risk, and innovation, while providi…
Also cited by
statista.com
https://www.statista.com/
2026-08-22
Original Research
Fame
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
YellowBird's podcast 'The Canary Report': 20% conversion rate. Source: Fame (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yellowbird_podcast_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/yellowbird_podcast_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate for YellowBird's podcast 'The Canary Report'<br><small>Source: Fame (2026) · <a href="https://lighthousedata.io/data/yellowbird_podcast_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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