B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- conversion lift for X advertisers using Optimized Targeting (beta) (2026)
X advertisers who activated Optimized Targeting during beta testing reported an average 16% increase in conversions.
- Self-reported beta testing data from X with no independent verification
- No public information on sample size, verticals represented, or campaign objectives tested
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
X (X Corp)
Primary
Tier C
https://zenda.com.ar/en/blog/x-ads-manager-got-a-makeover ↗
Source Article
X Ads Manager Got a Makeover: New Dashboard, AI Targeting, Vertical Video. But the Migration Broke Things. | Zenda
X Ads Manager Got a Makeover: New Dashboard, AI Targeting, Vertical Video. But the Migration Broke Things.
In the last week of March 2026, X completed the rollout of its redesigned Ads Manager. This isn't a cosmetic facelift: it's an 18-month rebuild that changes how campaigns are created, optimized…
Original Research
X (X Corp)
· Original study ↗
Methodology
X's own beta testing data as reported by Zenda; no independent verification, sample size, or vertical breakdown available.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X advertisers using Optimized Targeting (beta): 16% conversion lift. Source: X (X Corp) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-optimized-targeting-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-optimized-targeting-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- conversion lift for X advertisers using Optimized Targeting (beta)<br><small>Source: X (X Corp) (2026) · <a href="https://lighthousedata.io/data/x-optimized-targeting-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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