B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- video influenced purchase rate for consumers (2026)
79% of people say they have been convinced to buy a product or service after watching a video.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.techmarketingengine.com/2026/05/27/the-most-valuable-marketing-asset-you-already-have/ ↗
Source Article
The Most Valuable Marketing Asset You Already Have (And Keep Ignoring) | Tech Marketing Engine
Article summary: Client praise is raw material for some of the most persuasive marketing content an IT business can produce. This post walks through exactly how to capture that feedback, turn it into structured testimonials and video content, overcome the awkwardness of asking, and deploy social pro…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl research; methodology not detailed in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 84% | |
| 2024 | 81% | -3.6% |
| 2026 (current) | 79% | -2.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 79% video influenced purchase rate. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-video-purchase-conversion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wyzowl-video-purchase-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- video influenced purchase rate for consumers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/wyzowl-video-purchase-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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