B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

81%

81% -- video influenced purchase rate for consumers (2024)

2024  · HubSpot

81% of people have been convinced to buy a product or service after watching a video, according to HubSpot research cited.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://sharpeyeanimation.com/blog/crowdfunding-videos-and-seo/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Crowdfunding Videos and SEO
Everyone at some point has thought about starting a business and bringing a great idea to life in the marketplace. Starting a business these days is getting easier thanks to the power of crowdfunding – or raising money from many people, typically via the Internet. Crowdfunding is a powerful way to g…
Original Research
HubSpot · Original study ↗

HubSpot research cited by the article

Methodology documented
Period Value Change
2022 84%
2024 (current) 81% -3.6%
2026 79% -2.5%
Industrymarketing
Plain Text
consumers: 81% video influenced purchase rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-video-purchase-conversion-81
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-video-purchase-conversion-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- video influenced purchase rate for consumers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/hubspot-video-purchase-conversion-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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