B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- video influenced purchase rate for Consumers (2022)
84% of survey respondents confirmed being convinced to buy a product or service from a brand after watching that brand's video.
- Survey source, methodology, and sample size are not specified
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
filmbaker.com
Primary
Tier C
https://www.filmbaker.com/blog/why-is-video-the-soul-of-ecommerce-in-2022 ↗
Source Article
Why Is Video the Soul Of Ecommerce in 2022 | Filmbaker
Insights
•
Oct 11, 2023
“If Content is King; Video is the Emperor”
It is believed that an average one-minute video is worth 1.8 million words (That’s a lot of words if you ask us). In addition to this, our brains can process visuals faster than text, about 60,000 times faster. There’s a reason why a…
Original Research
filmbaker.com
· Original study ↗
Methodology
Survey referenced without named source or sample size
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 84% | |
| 2024 | 81% | -3.6% |
| 2026 | 79% | -2.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 84% video influenced purchase rate. Source: filmbaker.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-purchase-conversion-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-purchase-conversion-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- video influenced purchase rate for Consumers<br><small>Source: filmbaker.com (2022) · <a href="https://lighthousedata.io/data/video-purchase-conversion-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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