B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59%
59% -- purchase influence rate for word-of-mouth marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alisameredith.com
Primary
Tier C
https://alisameredith.com/ ↗
Source Article
Alisa Meredith
Original Research
alisameredith.com
· Original study ↗
Methodology
Range 59-91%; midpoint used. Original source not named in excerpt.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelword-of-mouth
Cite this stat
Plain Text
word-of-mouth marketing: 59% purchase influence rate. Source: alisameredith.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/word-of-mouth-purchase-influence
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<blockquote cite="https://lighthousedata.io/data/word-of-mouth-purchase-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- purchase influence rate for word-of-mouth marketing<br><small>Source: alisameredith.com (2026) · <a href="https://lighthousedata.io/data/word-of-mouth-purchase-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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