B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- purchase influence rate for email marketing respondents (2021)
59% of respondents said that email marketing affected their purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
techrecur.com
Primary
Tier C
https://www.techrecur.com/writing-the-perfect-sales-emails-that-get-responses/ ↗
Source Article
Writing the Perfect Sales Emails That Get Responses | TechRecur
Even though instant messaging apps such as Facebook Messenger and Discord are used around the world, email is still a very relevant channel. According to published reports, 73% of millennials prefer content from businesses to come from email, with 78% of marketers experiencing increased email engage…
Original Research
techrecur.com
· Original study ↗
Methodology
Cited 'published reports', original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing respondents: 59% purchase influence rate. Source: techrecur.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/email-marketing-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- purchase influence rate for email marketing respondents<br><small>Source: techrecur.com (2021) · <a href="https://lighthousedata.io/data/email-marketing-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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