B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
72%
72% -- purchase influence rate for shoppers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier C
https://www.hiddenpathcreative.com/blog/the-psychology-behind-effective-packaging-design ↗
Source Article
The Psychology Behind Effective Packaging Design — Packaging Design Studio for Product Brands | Hidden Path Creative
The Psychology Behind Effective Packaging Design
In retail, first impressions are extremely important. A product's packaging is usually the initial point of contact a consumer has with a brand, so it plays a vital role in influencing purchasing decisions. Packaging design can greatly affect customer…
Original Research
Ipsos
· Original study ↗
Methodology
Cited as an Ipsos study on packaging design influence
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
shoppers: 72% purchase influence rate. Source: Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-influenced-by-package-design-ipsos
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<blockquote cite="https://lighthousedata.io/data/shoppers-influenced-by-package-design-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- purchase influence rate for shoppers<br><small>Source: Ipsos (2025) · <a href="https://lighthousedata.io/data/shoppers-influenced-by-package-design-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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