B
Evidence Grade B
Graded
under review
Safe to Cite
Current
29.5%
29.5% -- purchase influence rate for QSR patrons (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SignStix
Primary
Tier C
http://www.armagard.com/drive-thru-digital-signage/are-your-outdoor-menu-boards-boosting-fast-food-s… ↗
Source Article
Are Your Outdoor Menu Boards Boosting Fast Food Sales? No? Try This...
Original Research
SignStix
· Original study ↗
Methodology
Cited from SignStix; original survey methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
QSR patrons: 29.5% purchase influence rate. Source: SignStix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qsr-patrons-digital-menu-purchase-influence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qsr-patrons-digital-menu-purchase-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.5%</strong> -- purchase influence rate for QSR patrons<br><small>Source: SignStix (2026) · <a href="https://lighthousedata.io/data/qsr-patrons-digital-menu-purchase-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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