B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- ecommerce platform market share for WooCommerce (2026)
WooCommerce holds approximately 25% global market share of all online stores.
- Approximation (~25%) cited from W3Techs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
W3Techs
Primary
Tier B
https://stablecommerce.ai/blog/woocommerce-vs-magento-vs-prestashop ↗
Source Article
StableCommerce — From Etsy shop to your own store, in one conversation.
WooCommerce vs Magento vs PrestaShop: Open-Source E-commerce Showdown
Table of Contents
- •Quick Verdict
- •Platform Overview
- •Cost Comparison
- •Technical Requirements
- •Features Comparison
- •Who Should Choose Which
- •Frequently Asked Questions
Introduction
WooCommerce, Magento, and PrestaShop…
Also cited by
2026-09-24
StableCommerce
https://stablecommerce.ai/blog/woocommerce-vs-opencart
2026-09-25
Original Research
W3Techs
· Original study ↗
Methodology
Cited from W3Techs platform usage tracking; secondary citation in vendor blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 29% | |
| 2017 | 30% | +3.4% |
| 2019 | 28.19% | -6.0% |
| 2020 | 23% | -18.4% |
| 2020 | 28.12% | +22.3% |
| 2021 | 30% | +6.7% |
| 2021 | 42% | +40.0% |
| 2021 | 29% | -31.0% |
| 2022 | 23% | -20.7% |
| 2022 | 13.85% | -39.8% |
| 2022 | 19% | +37.2% |
| 2023 | 41% | +115.8% |
| 2023 | 37% | -9.8% |
| 2024 | 36.68% | -0.9% |
| 2024 | 27.7% | -24.5% |
| 2025 | 27% | -2.5% |
| 2025 | 33% | +22.2% |
| 2025 | 41% | +24.2% |
| 2025 | 23% | -43.9% |
| 2025 | 35.47% | +54.2% |
| 2025-12 | 40% | +12.8% |
| 2026 (current) | 42% | +5.0% |
| 2026 (current) | 33.4% | -20.5% |
| 2026 (current) | 38% | +13.8% |
| 2026 (current) | 66.53% | +75.1% |
| 2026 (current) | 39% | -41.4% |
| 2026 (current) | 8.7% | -77.7% |
| 2026 (current) | 23% | +164.4% |
| 2026 (current) | 36% | +56.5% |
| 2026 (current) | 25% | -30.6% |
Segmentation
IndustryeCommerce
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
WooCommerce: 25% ecommerce platform market share. Source: W3Techs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woocommerce-global-market-share-2026
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<blockquote cite="https://lighthousedata.io/data/woocommerce-global-market-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce platform market share for WooCommerce<br><small>Source: W3Techs (2026) · <a href="https://lighthousedata.io/data/woocommerce-global-market-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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