B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- ecommerce platform market share for Shopify (2025-2026)
Shopify controls approximately 20% of the e-commerce platform market.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025-2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Josh Howarth
Primary
Tier C
https://www.biginternetcommerce.com/blogs/amazon-and-shopify-u-s-e-commerce-market-share-now-control… ↗
Source Article
WHATSAPP
Original Research
Josh Howarth
· Original study ↗
Methodology
Shopify statistics compiled by Josh Howarth
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 12.02% | |
| 2021 | 20% | +66.4% |
| 2021 | 30% | +50.0% |
| 2021-06 | 26% | -13.3% |
| 2022 | 20% | -23.1% |
| 2022 | 31% | +55.0% |
| 2023 | 7.63% | -75.4% |
| 2023 | 26% | +240.8% |
| 2023 | 21% | -19.2% |
| 2023 | 10% | -52.4% |
| 2024 | 31% | +210.0% |
| 2024 | 19.55% | -36.9% |
| 2024 | 30% | +53.5% |
| 2024 | 4% | -86.7% |
| 2025 | 26.2% | +555.0% |
| 2025 | 28% | +6.9% |
| 2025 | 30% | +7.1% |
| 2025 | 29% | -3.3% |
| 2025 | 10% | -65.5% |
| 2025 | 32% | +220.0% |
| 2025 | 10.32% | -67.8% |
| 2025 | 23% | +122.9% |
| 2025-2026 (current) | 20% | -13.0% |
| 2026 | 27% | +35.0% |
| 2026 | 30% | +11.1% |
| 2026 | 25% | -16.7% |
| 2026 | 10% | -60.0% |
| 2026 | 28% | +180.0% |
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Shopify: 20% ecommerce platform market share. Source: Josh Howarth (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ecommerce-platform-share-20
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<blockquote cite="https://lighthousedata.io/data/shopify-ecommerce-platform-share-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ecommerce platform market share for Shopify<br><small>Source: Josh Howarth (2025-2026) · <a href="https://lighthousedata.io/data/shopify-ecommerce-platform-share-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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