B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31.63%
31.63% -- ecommerce platform market share for Other platforms and custom carts / long tail (share of live ecommerce stores) (Q1 2026)
Other platforms and custom carts accounted for 31.63% of all live ecommerce stores tracked by StoreLeads in Q1 2026.
- Store counts show volume but do not automatically describe merchant size or revenue share
- Includes long tail of smaller platforms and custom carts outside the top eight named platforms
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.63%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
13,211,613
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
StoreLeads
Primary
Tier B
https://domainfx.com.au/ecommerce-platform-market-share-over-time/ ↗
Source Article
Ecommerce Platform Market Share Over Time 2020 to 2026
Ecommerce platform market share is one of those topics that looks simple until you try to chart it. You can measure stores, you can measure technology detections, or you can measure revenue and those will all produce different answers. This page sticks to one consistent view so we can talk about the…
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Original Research
StoreLeads
· Original study ↗
Methodology
Aggregate long-tail bucket (4,178,715 live stores) covering platforms outside the top eight named platforms; denominator is StoreLeads total live stores (13,211,613); snapshot updated 20 February 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Other platforms and custom carts / long tail (share of live ecommerce stores): 31.63% ecommerce platform market share. Source: StoreLeads (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-platforms-ecommerce-market-share-q1-2026
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<blockquote cite="https://lighthousedata.io/data/other-platforms-ecommerce-market-share-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.63%</strong> -- ecommerce platform market share for Other platforms and custom carts / long tail (share of live ecommerce stores)<br><small>Source: StoreLeads (Q1 2026) · <a href="https://lighthousedata.io/data/other-platforms-ecommerce-market-share-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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