B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- ecommerce platform market share for WooCommerce (2026)
WooCommerce powers 36% of all ecommerce websites globally.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Why Matters
Primary
Tier B
https://whymatters.co.uk/blog/woocommerce-vs-shopify ↗
Source Article
WooCommerce vs Shopify in 2026: An Honest Comparison
Ayo is the founder of Why Matters, a Shopify agency based in Brighton. With over 20 years of experience in ecommerce, digital marketing, and ROI-driven growth, he has helped hundreds of Shopify brands build, launch, and scale their online stores. Why Matters is a certified Shopify, Klaviyo, and Rech…
Also cited by
2026-09-16
Original Research
Why Matters
· Original study ↗
Methodology
Share of all ecommerce websites globally, per agency blog citing platform data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 29% | |
| 2017 | 30% | +3.4% |
| 2019 | 28.19% | -6.0% |
| 2020 | 23% | -18.4% |
| 2020 | 28.12% | +22.3% |
| 2021 | 30% | +6.7% |
| 2021 | 42% | +40.0% |
| 2021 | 29% | -31.0% |
| 2022 | 23% | -20.7% |
| 2022 | 13.85% | -39.8% |
| 2022 | 19% | +37.2% |
| 2023 | 41% | +115.8% |
| 2023 | 37% | -9.8% |
| 2024 | 36.68% | -0.9% |
| 2024 | 27.7% | -24.5% |
| 2025 | 27% | -2.5% |
| 2025 | 33% | +22.2% |
| 2025 | 23% | -30.3% |
| 2025 | 35.47% | +54.2% |
| 2025-12 | 40% | +12.8% |
| 2026 (current) | 42% | +5.0% |
| 2026 (current) | 33.4% | -20.5% |
| 2026 (current) | 38% | +13.8% |
| 2026 (current) | 66.53% | +75.1% |
| 2026 (current) | 39% | -41.4% |
| 2026 (current) | 8.7% | -77.7% |
| 2026 (current) | 23% | +164.4% |
| 2026 (current) | 36% | +56.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
WooCommerce: 36% ecommerce platform market share. Source: Why Matters (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woocommerce-ecommerce-website-market-share-2026
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<blockquote cite="https://lighthousedata.io/data/woocommerce-ecommerce-website-market-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- ecommerce platform market share for WooCommerce<br><small>Source: Why Matters (2026) · <a href="https://lighthousedata.io/data/woocommerce-ecommerce-website-market-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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