B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- ecommerce platform market share for WooCommerce (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
alvacommerce.com
Primary
Tier C
https://alvacommerce.com/magento-vs-woocommerce-vs-shopify-a-comparison-of-the-top-3-ecommerce-platf… ↗
Source Article
Magento vs. WooCommerce vs. Shopify
Original Research
alvacommerce.com
· Original study ↗
Methodology
Platform comparison article citing market share estimates
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 29% | |
| 2017 | 30% | +3.4% |
| 2019 | 28.19% | -6.0% |
| 2020 | 23% | -18.4% |
| 2020 | 28.12% | +22.3% |
| 2021 | 30% | +6.7% |
| 2021 | 42% | +40.0% |
| 2021 | 29% | -31.0% |
| 2022 | 23% | -20.7% |
| 2022 | 13.85% | -39.8% |
| 2022 | 19% | +37.2% |
| 2023 | 41% | +115.8% |
| 2023 | 37% | -9.8% |
| 2024 | 36.68% | -0.9% |
| 2024 | 27.7% | -24.5% |
| 2025 | 27% | -2.5% |
| 2025 | 33% | +22.2% |
| 2025 | 23% | -30.3% |
| 2025 | 35.47% | +54.2% |
| 2025-12 | 40% | +12.8% |
| 2026 (current) | 42% | +5.0% |
| 2026 (current) | 33.4% | -20.5% |
| 2026 (current) | 38% | +13.8% |
| 2026 (current) | 66.53% | +75.1% |
| 2026 (current) | 39% | -41.4% |
| 2026 (current) | 8.7% | -77.7% |
| 2026 (current) | 23% | +164.4% |
| 2026 (current) | 36% | +56.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
WooCommerce: 39% ecommerce platform market share. Source: alvacommerce.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woocommerce-ecommerce-market-share
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<blockquote cite="https://lighthousedata.io/data/woocommerce-ecommerce-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ecommerce platform market share for WooCommerce<br><small>Source: alvacommerce.com (2026) · <a href="https://lighthousedata.io/data/woocommerce-ecommerce-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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