B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- product discovery via social media for female social media users (2009)
72% of female social media users had learned about a new product or brand, or joined a group about one.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2009
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SheSpeaks
Primary
Tier B
http://www.webitmd.com/social-media-women-branding-online ↗
Source Article
Women Responding to Brands via Social Web on the Rise!
Original Research
SheSpeaks
· Original study ↗
Methodology
SheSpeaks Annual Social Media Study
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionUS
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
female social media users: 72% product discovery via social media. Source: SheSpeaks (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-learned-product-social-media-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-learned-product-social-media-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- product discovery via social media for female social media users<br><small>Source: SheSpeaks (2009) · <a href="https://lighthousedata.io/data/women-learned-product-social-media-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.