B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- product discovery via social media for 25-34 year old consumers (2023-01)
45% of 25-34 year olds lean most heavily on social media as their discovery method for new products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://buzzradar.com/blog/will-google-become-irrelevant-within-the-next-3-years ↗
Source Article
Will Google become irrelevant within the next 3 years?
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot trends report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
25-34 year old consumers: 45% product discovery via social media. Source: HubSpot (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/25-34-social-discovery-45
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<blockquote cite="https://lighthousedata.io/data/25-34-social-discovery-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- product discovery via social media for 25-34 year old consumers<br><small>Source: HubSpot (2023-01) · <a href="https://lighthousedata.io/data/25-34-social-discovery-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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