B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- product discovery via social media for Generation Z customers (2025)
85% of Generation Z customers learn about new products via social media platforms.
- Secondary citation attributed generally to 'industry reports' without a specific primary source named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cogentinfo.com
Primary
Tier C
https://cogentinfo.com/resources/giving-gen-z-customers-what-they-want ↗
Source Article
Cogent | Blog | GIVING GEN Z CUSTOMERS WHAT THEY WANT
Analytics, AI/ML
Blog
Dallas, TX
Exceptional customer service is the absolute core of any thriving enterprise seeking to successfully meet evolving consumer expectations today. This strategic guide explores three essential building blocks for delivering an unforgettable experience, starting with a c…
Original Research
cogentinfo.com
· Original study ↗
Methodology
Cited as 'industry reports' without named source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Generation Z customers: 85% product discovery via social media. Source: cogentinfo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-media-product-discovery
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<blockquote cite="https://lighthousedata.io/data/gen-z-social-media-product-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- product discovery via social media for Generation Z customers<br><small>Source: cogentinfo.com (2025) · <a href="https://lighthousedata.io/data/gen-z-social-media-product-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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