C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
4.65%
4.65% -- popup conversion rate for Website popups (all industries) (2025)
According to Wisepops research, the average popup conversion rate was 4.65% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Wisepops
Primary
Tier C
https://www.saasfactor.co/blogs/modal-ux-design ↗
Source Article
Modal UX Design: Best Practices, Examples & Common Mistakes
Last Update:
Table of Contents
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A user taps delete on a file they meant to keep, and nothing stops them until it is already gone. That gap is exactly what modal UX design closes. A modal window interrupts the screen just long enough to confirm, collect, or cla…
Also cited by
2026-09-16
Original Research
Wisepops
· Original study ↗
Methodology
Article notes this is up from 4.01 percent in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Website popups (all industries): 4.65% popup conversion rate. Source: Wisepops (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wisepops-avg-popup-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wisepops-avg-popup-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.65%</strong> -- popup conversion rate for Website popups (all industries)<br><small>Source: Wisepops (2025) · <a href="https://lighthousedata.io/data/wisepops-avg-popup-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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