B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

4.3%

4.3% -- popup conversion rate for email popups with images (2025)

Name: Popup Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2025 · Opensend

Email popups with images achieve an average conversion rate of 4.3%.

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Attribution: Opensend View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

4.3%

Unit

Percentage

Data Vintage

2025

Entity

email popups with images

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Opensend Primary Tier B

https://www.opensend.com/post/lead-capture-rate-statistics-ecommerce ↗

Confidence: 62/100 Vintage: 2025 Channel: Common Crawl

Source Article

28 Lead Capture Rate Statistics for eCommerce Stores | Opensend

28 Lead Capture Rate Statistics for eCommerce Stores Comprehensive data analysis revealing how modern retailers turn anonymous visitors into owned first-party data through optimized lead generation strategies The average eCommerce store captures emails from fewer than 5% of visitors, leaving 95% of …

Original Research

Opensend · Original study ↗

Methodology

63.49% better than text-only popups.

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

email popups with images: 4.3% popup conversion rate. Source: Opensend (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-popup-conversion-rate-with-images

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-popup-conversion-rate-with-images" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- popup conversion rate for email popups with images<br><small>Source: Opensend (2025) · <a href="https://lighthousedata.io/data/email-popup-conversion-rate-with-images" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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