B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.82%
4.82% -- popup conversion rate for Website popups (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.82%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,100,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wisepops
Primary
Tier A
https://wisepops.com/blog/mailchimp-popup-design ↗
Source Article
How to Create a MailChimp Popup for Any Website [2026]
Original Research
Wisepops
· Original study ↗
Methodology
Vendor benchmark of the average popup subscription/conversion rate; the article references a Wisepops study of 1.1 billion popup displays as the data basis for its popup performance figures (linkage to this specific figure likely but not explicitly stated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website popups: 4.82% popup conversion rate. Source: Wisepops (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-popup-conversion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-popup-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.82%</strong> -- popup conversion rate for Website popups<br><small>Source: Wisepops (2026) · <a href="https://lighthousedata.io/data/average-popup-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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