B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- social media follower growth rate for Winnebago Specialty Vehicle Division (2022)
The campaign for Winnebago's Specialty Vehicle Division increased Winnebago's social media following by 54%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Technica Communications
Primary
Tier A
https://technica.inc/technica-news/technica-communications-named-finalist-in-two-categories-for-raga… ↗
Source Article
Technica Communications Named Finalist in Two Categories for Ragan’s 2022 PR Daily Awards - Technica Communications
Technica Communications Named Finalist in Two Categories for Ragan’s 2022 PR Daily Awards
Building off another record-setting year, Technica Communications has been named a finalist in the 2022 Ragan’s PR Daily Awards in the B2B Campaign and Influencer Campaign categories. Conducted yearly, Ragan’s …
Original Research
Technica Communications
· Original study ↗
Methodology
Self-reported social media following increase from influencer campaign (Technica Communications Ragan's PR Daily Awards entry)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Winnebago Specialty Vehicle Division: 54% social media follower growth rate. Source: Technica Communications (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winnebago-social-media-follower-growth-54-percent
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<blockquote cite="https://lighthousedata.io/data/winnebago-social-media-follower-growth-54-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social media follower growth rate for Winnebago Specialty Vehicle Division<br><small>Source: Technica Communications (2022) · <a href="https://lighthousedata.io/data/winnebago-social-media-follower-growth-54-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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