B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- social media follower growth rate for Morgan Stanley (2022-2023)
Morgan Stanley experienced a 30%-plus increase in new social media followers in 2023 compared to 2022.
- Reported as 30%-plus in new followers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022-2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Chief Marketer
Primary
Tier B
https://www.chiefmarketer.com/morgan-stanley-marketing-part-2-cmo-alice-milligan-on-social-strategy-… ↗
Source Article
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent - Chief Marketer
Chief Marketer recently spoke with Morgan Stanley CMO Allice Milligan, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers, and innovative partnerships at the finance company. This week we’re bringing you par…
Original Research
Chief Marketer
· Original study ↗
Methodology
Increase in followers from 2022 to 2023
Segmentation
Industrymarketing
Cite this stat
Plain Text
Morgan Stanley: 30% social media follower growth rate. Source: Chief Marketer (2022-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morgan-stanley-social-media-growth
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<blockquote cite="https://lighthousedata.io/data/morgan-stanley-social-media-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- social media follower growth rate for Morgan Stanley<br><small>Source: Chief Marketer (2022-2023) · <a href="https://lighthousedata.io/data/morgan-stanley-social-media-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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