B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- social media follower growth rate for Winnebago AE social media accounts (2020)
Followers on the Winnebago AE social media accounts grew by close to 15 percent during the 2020 campaign.
- Reported as 'close to 15 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Technica Communications
Primary
Tier A
https://technica.inc/marketing/why-influencer-marketing-will-dominate-in-2022-and-beyond/ ↗
Source Article
Why Influencer Marketing Will Dominate in 2022 and Beyond - Technica Communications
Why Influencer Marketing Will Dominate in 2022 and Beyond
The Importance of Influencers: Cory Lee Case Study
As social media platforms mature and multiply, it’s becoming increasingly clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can ch…
Original Research
Technica Communications
· Original study ↗
Methodology
Reported as 'close to 15 percent' following the 2020 Roll with Cole & Charisma influencer trip
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 15% | |
| 2020 (current) | 15% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Winnebago AE social media accounts: 15% social media follower growth rate. Source: Technica Communications (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winnebago-ae-follower-growth-2020
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<blockquote cite="https://lighthousedata.io/data/winnebago-ae-follower-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- social media follower growth rate for Winnebago AE social media accounts<br><small>Source: Technica Communications (2020) · <a href="https://lighthousedata.io/data/winnebago-ae-follower-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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