B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.5%
2.5% -- operating system market share for Windows Phone (2012)
Windows Phone holds a 2.5% share of the smartphone operating system market.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Worldpanel
Primary
Tier B
https://www.afterdawn.com/news/article.cfm/2012/03/21/windows_phone_surpasses_symbian_share_in_u_k ↗
Source Article
Windows Phone surpasses Symbian share, in U.K.
Original Research
Kantar Worldpanel
· Original study ↗
Methodology
Analyst-reported smartphone OS market share (Kantar via Bloomberg Businessweek)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 2.5% | |
| 2012 (current) | 5.2% | +108.0% |
| 2012 (current) | 7% | +34.6% |
| 2013 | 3% | -57.1% |
| 2016 | 19.2% | +540.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Windows Phone: 2.5% operating system market share. Source: Kantar Worldpanel (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/windows-phone-uk-market-share-2012
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<blockquote cite="https://lighthousedata.io/data/windows-phone-uk-market-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- operating system market share for Windows Phone<br><small>Source: Kantar Worldpanel (2012) · <a href="https://lighthousedata.io/data/windows-phone-uk-market-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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