B
Evidence Grade B
Graded
under review
Safe to Cite
Current
26%
26% -- operating system market share for iOS (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amandaai.com
Primary
Tier C
https://amandaai.com/resources/blog/growth/is-meta-really-a-performance-driven-channel/ ↗
Source Article
Is Meta really a performance-driven channel?
Original Research
amandaai.com
· Original study ↗
Methodology
Cited in blog discussing Meta ad attribution reliability post-iOS 14; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 20% | |
| 2026 (current) | 26% | +30.0% |
| Q1 2012 | 23% | -11.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS: 26% operating system market share. Source: amandaai.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-global-market-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-global-market-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- operating system market share for iOS<br><small>Source: amandaai.com (2026) · <a href="https://lighthousedata.io/data/ios-global-market-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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