B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- operating system market share for Android (emerging markets) (2026)
Android holds over 70% market share in emerging markets.
- Source states 70%+ market share
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
gamebizconsulting.com
Primary
Tier B
https://www.gamebizconsulting.com/blog/10-best-mobile-user-acquisition-networks-2026-ios-android ↗
Source Article
10 Best Mobile User Acquisition Networks in 2026 (iOS and Android)
Mobile user acquisition has become significantly more challenging over the past few years. The mobile gaming and app market continues its rapid expansion, projected to grow from $129.96 billion in 2023 to $278 billion by 2028. However, this growth comes with intensified competition. As of 2025, Appl…
Also cited by
Original Research
gamebizconsulting.com
· Original study ↗
Methodology
Android OS market share in emerging markets as stated in article; used for UA channel allocation
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Android (emerging markets): 70% operating system market share. Source: gamebizconsulting.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-emerging-market-share
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<blockquote cite="https://lighthousedata.io/data/android-emerging-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- operating system market share for Android (emerging markets)<br><small>Source: gamebizconsulting.com (2026) · <a href="https://lighthousedata.io/data/android-emerging-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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