B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email read rate for win-back email campaigns (2018)
According to the 2018 Email Marketing Lookbook, an average of 20% of win-back campaign emails were read.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Geography
NO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
24nettbutikk.no
Primary
Tier C
https://www.24nettbutikk.no/blogg/24nettbutikk-slik-vinner-du-tilbake-passive-mottakere-av-nyhetsbre… ↗
Source Article
Komplett Nettbutikk klar til bruk
Original Research
24nettbutikk.no
· Original study ↗
Methodology
Cited from 2018 Email Marketing Lookbook; average read rate for win-back emails
Methodology documented
Segmentation
IndustryRetail
RegionNO
RoleAll marketers
Channelemail
Cite this stat
Plain Text
win-back email campaigns: 20% email read rate. Source: 24nettbutikk.no (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winback-email-read-rate-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/winback-email-read-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email read rate for win-back email campaigns<br><small>Source: 24nettbutikk.no (2018) · <a href="https://lighthousedata.io/data/winback-email-read-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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