B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- email read rate for Email marketing messages (2021)
According to Frost & Sullivan, 22% of emails get read.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frost & Sullivan
Primary
Tier B
https://thesmsworks.co.uk/7-mobile-marketing-clangers-avoid ↗
Source Article
7 Mobile Marketing Clangers to Avoid
7 Mobile Marketing Clangers to Avoid
7 Mobile Marketing Clangers to Avoid
Mobile marketing has matured. It’s no longer the disruptive new concept adopted by edgy start-ups in Shoreditch.
Most companies have now dipped their toe in and most have well established mobile marketing strategies as part of…
Original Research
Frost & Sullivan
· Original study ↗
Methodology
Cited by The SMS Works from Frost and Sullivan research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing messages: 22% email read rate. Source: Frost & Sullivan (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-read-rate-frost-sullivan
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<blockquote cite="https://lighthousedata.io/data/email-read-rate-frost-sullivan" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- email read rate for Email marketing messages<br><small>Source: Frost & Sullivan (2021) · <a href="https://lighthousedata.io/data/email-read-rate-frost-sullivan" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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