B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- email read rate for Email messages (2023)
According to Frost and Sullivan, 22% of emails get read.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frost and Sullivan
Primary
Tier C
https://thesmsworks.co.uk/blog/7-mobile-marketing-clangers-avoid/ ↗
Source Article
7 Mobile Marketing Clangers to Avoid - The SMS Works
7 Mobile Marketing Clangers to Avoid
Mobile marketing has matured. It’s no longer the disruptive new concept adopted by edgy start-ups in Shoreditch.
Most companies have now dipped their toe in and most have well established mobile marketing strategies as part of their overall marketing mix.
But we’…
Original Research
Frost and Sullivan
· Original study ↗
Methodology
Cited from Frost and Sullivan research via The SMS Works blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email messages: 22% email read rate. Source: Frost and Sullivan (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-comparison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- email read rate for Email messages<br><small>Source: Frost and Sullivan (2023) · <a href="https://lighthousedata.io/data/email-open-rate-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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