C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
95%
95% -- open rate for WhatsApp messages (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Latori
Primary
Tier A
https://www.latori.com/en/blogpost/whatsapp-marketing ↗
Source Article
WhatsApp Marketing: Tips & Strategies 2025
Generate 2.6 million euros in net sales in 18 months through one marketing channel? Doesn't sound bad, does it? The D2C brand SNOCKS has demonstrated this, as we reported in this video.
The magic formula is called WhatsApp!
The messenger service, which is used daily by 60 million users in Germany fo…
Also cited by
Merx (hellomerx.com)
https://www.hellomerx.com/blog/use-cases-gdpr-no-whatsapp
2026-09-15
brevo.com
https://www.brevo.com/
2026-08-19
Original Research
Latori
· Original study ↗
Methodology
Compared to email open rates of over 20%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 98% | |
| 2025 (current) | 95% | -3.1% |
| 2026 | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: with unverified sample sizes...
Plain Text
WhatsApp messages: 95% open rate. Source: Latori (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp_open_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- open rate for WhatsApp messages<br><small>Source: Latori (2025) · <a href="https://lighthousedata.io/data/whatsapp_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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