C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
95%
95% -- message open rate for WhatsApp (2025)
WhatsApp delivers message open rates of 95% or higher.
- Floor value used for '95%+'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
hellomerx.com
Primary
Tier C
https://www.hellomerx.com/blog/use-cases-whatsapp-user-acquisition ↗
Source Article
WhatsApp User Acquisition: Drive 7-14x ROI with Conversational Commerce
WhatsApp User Acquisition: Drive 7-14x ROI with Conversational Commerce
WhatsApp User Acquisition: Drive 7-14x ROI with Conversational Commerce
WhatsApp has fundamentally shifted how luxury brands acquire and retain high-value customers. With 3.1 billion monthly active users and 28 million people do…
Also cited by
2026-09-20
2026-09-24
Original Research
hellomerx.com
· Original study ↗
Methodology
Source states '95%+' open rates; floor value used. Widely cited industry claim, not independently verified here.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
WhatsApp: 95% message open rate. Source: hellomerx.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rate-95
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rate-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message open rate for WhatsApp<br><small>Source: hellomerx.com (2025) · <a href="https://lighthousedata.io/data/whatsapp-open-rate-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.