B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
98%
98% -- message open rate for WhatsApp marketing messages (2025)
Messages sent via WhatsApp have an open rate of 98%.
- Unattributed benchmark claim in vendor blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
getkanal.com
Primary
Tier C
https://www.getkanal.com/blog/what-is-dynamic-pricing ↗
Source Article
What Is Dynamic Pricing? An E-commerce Guide to Boosting Profits - Kanal
Let's get right to it. You've probably heard the term dynamic pricing and figured it was a complex strategy only giants like Amazon or the airlines could pull off. The reality? From our experience with over 500 Shopify stores, we know it’s one of the most powerful—and surprisingly accessible—strateg…
Also cited by
2026-09-18
Original Research
getkanal.com
· Original study ↗
Methodology
Cited in vendor blog by a self-described Meta Business Partner; no methodology given
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 98% | |
| 2026 | 85% | -13.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp marketing messages: 98% message open rate. Source: getkanal.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-open-rate-98
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-open-rate-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- message open rate for WhatsApp marketing messages<br><small>Source: getkanal.com (2025) · <a href="https://lighthousedata.io/data/whatsapp-open-rate-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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