B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- message open rate for WhatsApp business broadcasts (2026)
The credible, measured open rate for WhatsApp business broadcasts and WhatsApp campaigns ranges between 60% and 68%.
- Reported as an approximate range of 60 to 68 percent rather than a single fixed point
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invent
Primary
Tier B
https://www.useinvent.com/blog/whatsapp-broadcast-complete-guide ↗
Source Article
WhatsApp Business Broadcast: Complete 2026 Guide
Last updated: September 2026
TL;DR
- A WhatsApp business broadcast sends one message to many people at once, but each person receives it as a private one-to-one chat, so it feels personal, not like a group blast.
- There are two very different versions: the free WhatsApp Business app "broadcast list…
Original Research
Invent
· Original study ↗
Methodology
Range 60-68%, midpoint used. Vendor-measured open rates.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp business broadcasts: 60% message open rate. Source: Invent (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-broadcast-open-rate-2026
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<blockquote cite="https://lighthousedata.io/data/whatsapp-broadcast-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- message open rate for WhatsApp business broadcasts<br><small>Source: Invent (2026) · <a href="https://lighthousedata.io/data/whatsapp-broadcast-open-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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