B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$72
$72 -- cost per lead for webinars (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$72
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
HubSpot
Primary
Tier A
https://blog.hubspot.es/marketing/consejos-para-crear-un-webinar-exitoso ↗
Source Article
Qué es un webinar, cómo funciona y cómo crearlo con éxito
Respuesta rápida
Un webinar es un seminario educativo o comercial transmitido en vivo por internet que permite interacción en tiempo real entre presentadores y audiencia. Con un costo promedio de $72 por lead generado, los webinars son 91 % más económicos que eventos presenciales y generan tasas de …
Original Research
HubSpot
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | $68 | |
| 2026 (current) | $72 | +5.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
webinars: $72 cost per lead. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webinar-cost-per-lead
HTML Embed
<blockquote cite="https://lighthousedata.io/data/webinar-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$72</strong> -- cost per lead for webinars<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/webinar-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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