B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$53
$53 -- cost per lead for Home services Local Services Ads (blended across trades) (2026-02)
The average cost per lead for home services Local Services Ads was $53 in February 2026.
- Blended across home-services trades, not tree-specific
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$53
Unit
Currency Usd
Data Vintage
2026-02
Entity
Sample Size
888
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
tofu.com
Primary
Tier C
https://tofu.com/blog/tree-service-marketing ↗
Source Article
Tree service marketing in 2026: How to fill the schedule with the jobs worth doing
A 2026 marketing guide for small tree-service crews and solo arborists, with 12 tactics for landing high-value removals and storm work over cheap trims.
Nancy Bell
,
Digital Marketing Manager
The crews that win in tree work aren't the ones chasing every "tree guy near me" call. They're the ones land…
Also cited by
2026-09-17
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2026-09-19
Original Research
tofu.com
· Original study ↗
Methodology
Benchmark tracked $6.72 million in LSA spend across 888 contractors and 126,650 leads; blended across home-services trades, not tree-specific.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Home services Local Services Ads (blended across trades): $53 cost per lead. Source: tofu.com (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-services-lsa-cost-per-lead
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-services-lsa-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$53</strong> -- cost per lead for Home services Local Services Ads (blended across trades)<br><small>Source: tofu.com (2026-02) · <a href="https://lighthousedata.io/data/home-services-lsa-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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