B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.50
$0.50 -- display ad cpm for standard web display ads (2026)
Standard web display ads earn an estimated $0.50 to $2.00 CPM.
- Represents the lower bound of an estimated $0.50–$2.00 CPM range cited as a competitive benchmark by a rewarded video vendor
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppLixir
Primary
Tier B
https://www.applixir.com/ ↗
Source Article
AppLixir Rewarded Video Ad For Web
Original Research
AppLixir
· Original study ↗
Methodology
Vendor-stated benchmark range for standard web display ads; low end used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
standard web display ads: $0.50 display ad cpm. Source: AppLixir (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-display-ads-cpm-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/web-display-ads-cpm-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.50</strong> -- display ad cpm for standard web display ads<br><small>Source: AppLixir (2026) · <a href="https://lighthousedata.io/data/web-display-ads-cpm-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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