B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$19
$19 -- display ad cpm for US finance-related websites (H1 2011)
The average CPM for display ads served on finance-related websites was $19.00 during the first half of 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$19
Unit
Currency Usd
Data Vintage
H1 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SQAD Inc.
Primary
Tier A
http://www.sqad.com/press/articles/article_53.html ↗
Source Article
Press
Original Research
SQAD Inc.
· Original study ↗
Methodology
SQAD data; automotive site display CPM was $17.50
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US finance-related websites: $19 display ad cpm. Source: SQAD Inc. (H1 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-site-display-cpm-2011
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<blockquote cite="https://lighthousedata.io/data/finance-site-display-cpm-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$19</strong> -- display ad cpm for US finance-related websites<br><small>Source: SQAD Inc. (H1 2011) · <a href="https://lighthousedata.io/data/finance-site-display-cpm-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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