B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$13
$13 -- display ad cpm for Complex Media Network (2012)
Across Complex Media Network, standard display CPMs run between $13 and $17.
- CPMs vary depending on the category
- Can go higher if custom content like video is involved
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$13
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/tuesday-05012012/ ↗
Source Article
Canadian Media Cos. Try Private Exchange; Simulmedia's TV Ad Network Fills Bank | AdExchanger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Great White Private Exchange
Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Ca…
Original Research
Digiday
· Original study ↗
Methodology
Range $13-$17; midpoint used. Reported by Complex Media CEO via Digiday profile
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Complex Media Network: $13 display ad cpm. Source: Digiday (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complex-media-cpm-13-17-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/complex-media-cpm-13-17-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$13</strong> -- display ad cpm for Complex Media Network<br><small>Source: Digiday (2012) · <a href="https://lighthousedata.io/data/complex-media-cpm-13-17-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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